What you'll learn
Introduction to Marketing Management
Principles of marketing management effectiveness
Target market analysis
Segmentation and positioning
Development of a marketing package
Pricing
Distribution and promotion
Marketing Management and Сontrol
Targeting
Segmentation
4P
SWOT
Requirements
No special requirements. Course for any who want to build a career at marketing and management
Description
What you'll learnWhats is Marketing Management nowadaysThe theory of Marketing ManagementPrinciples of marketing management effectivenessTarget market analysisSegmentation and positioningDevelopment of a marketing packagePricingDistribution and promotionMarketing Management and СontrolCourse provided by: The Retail Banking School, Lisbon, Global Banking, Fintech and Business school.Course Plan:1. Introduction to Marketing Management2. Principles of marketing management effectiveness3. Target market analysis4. Segmentation and positioning5. Development of a marketing package6. Pricing7. Distribution and promotion8. Marketing Management and СontrolCourse Instructor: Zhansaya Berdikulova, Regional Coordinator of the leadership development project in schools of Kazakhstan,certified coach, leadership development coachMaster of Economic Sciences of M.Auezov South Kazakhstan UniversityA little about me:My name is Zhansaya, but for you I'm just SayaFor the last 10 years, I have been teaching adults and children leadership, communication, conflict management, decision-making, planning - all the flexible skills necessary for life and work. In addition, I teach trainers and teachers who further transfer this knowledge and skills. Higher economic education in the field of management and marketing helps me to lead leadership not only as a life skill, but also as a professional for becoming top managers and managers. I wish you new knowledge and hope that the course will be useful and effective for you!Let's get started!Linked Topics:Marketing FundamentalsManagement FundamentalsBusiness Fundamentals
Overview
Section 1: Introduction
Lecture 1 Welcome to RBS
Lecture 2 Intro to The Retail Banking School
Lecture 3 Onboarding to the Learning Process
Section 2: Main Part
Lecture 4 Intro to Marketing Management
Lecture 5 Principles of marketing management effectiveness
Lecture 6 Target market analysis
Lecture 7 Segmentation and positioning
Lecture 8 Development of a marketing package
Lecture 9 Pricing
Lecture 10 Distribution and promotion
Lecture 11 Management and Control
Section 3: Interactive Part, Next Steps and Answers to Questions
Lecture 12 Interactive Part
Lecture 13 Congratulation with finishing from RBS
Lecture 14 Intro to Free Mentorship Program
Course for any who want to build a career at Marketing


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