What you'll learn
know how to figure out the right amount of money to spend on getting people to see your ad.
Automated bidding, different automated bidding types and their uses
How to plan the correct bidding strategy for a wide array of advertising client scenarios
How to save money on every CPC for your advertising campaigns
How to calculate break even CPC for lead generation PPC campaigns
How to calculate break even CPC for ecommerce PPC campaigns
How to calculate how much it's worth it for you to pay per lead or conversion
How to calculate how much its worth it for you to pay per lead or conversion AKA CPA/CPL
Learn what lifetime value is and how to use it for your CPC decision making
Scenarios to use automated bidding vs Manual bidding within PPC
Requirements
0.6 - 2 years as a PPC campaign manager experience
Beginner experience with excel formulas
Some Google ads (Google Adwords) experience
People who are willing to learn the best methods for PPC bidding
Description
Master Your PPC Bidding StrategiesPPC bidding strategies can be a confusing and overwhelming topic for those new to the world of online marketing. However, understanding how PPC bidding works is essential for anyone looking to make money through online advertising. This course will provide a comprehensive overview of everything you need to know about PPC bidding strategies, from the basics of how they work to more advanced concepts like break-even CPC, lifetime value, and target CPA. By the end of this course, you'll be well on your way to mastering PPC bidding and driving better results for your business or agencyWe will be covering some of important topics such as:What is PPC Bidding and Why is it Importanttypes of Bidding Strategies - Automated & ManualPreparing for Successful PPC bidding - Client goals, break even, and lifetime valueAnalyzing Your Data to Make Better Decisions & Optimize PerformanceAutomated vs Manual Bidding Strategies - Pros & Cons Tips for Mastering PPC Bidding Strategies for lead gen or e-commerce Automated Bidding:Automated bidding strategies help you optimize your campaigns in the most efficient way possible. These strategies let you set your target CPA, CPC, and other goals, then allow the algorithms to do the work for you. With automated bids, you can maximize your efficacy while minimizing your effort.Manual Bidding:Manual bidding strategies give you the opportunity to take full control of your campaigns. By setting your own bids, you can put your knowledge and expertise to good use and make sure you're getting the best results for your campaigns. With manual bidding, you'll have complete control over your bid prices and be able to adjust them as needed.Calculating Your Target CPA and CPCWhen bidding manually, it's important to calculate your target CPA (cost per acquisition) and CPC (cost per click). Doing so will help you determine the best bid prices for your campaigns and make sure that you're getting the most out of each one. By understanding the basics of calculating your target CPA and CPC, you'll be able to make sure that you're investing your advertising budget wisely.There are so many things to learn when it comes to understanding the power of PPC bidding strategies. As you can see, there is a lot of potential if implemented properly. It takes time, patience, and practice to master PPC bidding and create successful campaigns. You must be willing to constantly test and adapt as well as keep up with all the changes happening in the industry. However, with a little hard work and knowledge, you'll succeed! If you're serious about making PPC bidding work for your business, we highly suggest enrolling in this PPC bidding course today! Our concise training covers all the essentials you need to know about PPC bidding strategies, preparing you for more conversions, higher quality leads, and higher ROI. So don't wait - invest in yourself today by enrolling in this unique course now!
Who this course is for
People who are studying how to be a PPC manager,Beginner PPC Freelancers,Beginner PPC marketers interested in increasing their bidding strategy skills,People looking to work in digital marketing agencies or develop their own agency,People who are interested in work from home "remote jobs" within digital marketing,People looking optimize their exesting eccomerce PPC campagin bidding,Beginner digital marketers wanting to know the different automated bidding strategies within Google ads,Beginner digital marketers wanting to know how to properly calculate CPC for their clients or their own business


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