What you'll learn
What is personal branding and why it is important
The steps to creating a personal brand of impact
To align your personal and professional objetives with your personal brand
The tools and steps to make your personal brand visible and attract opportunities
Requirements
In this class we will cover the basic concepts, tools and steps to help you create and establish a powerful personal brand that is aligned with your audience and the needs you can help them solve.
Description
Having a powerful personal brand is key for any entrepreneur, consultant, coach or independent professional who wants to attract more opportunities and clients.In this class we will cover the basic concepts, tools and steps to help you create and establish a powerful personal brand that is aligned with your audience and the needs you can help them solve.I will guide you to build a clear and effective message that communicates the value of working with you and that positions you in a leadership space within your offer.In this class you'll learn:What is personal branding and why it is importantThe steps to creating a personal brand of impactTo align your personal and professional objetives with your personal brandThe tools and steps to make your personal brand visible and attract opportunitiesAre you ready to work on your Personal Branding and put your potential out there?With every video you will be guided to go through different activities within the workbook, so you can advance into crafting your personal brand with each lesson.The following activities will be completed along the way:Who am IWhat values guide meAligning my objectivesMy audienceWhat I have to offerCrafting my Personal Brand Value PropositionPlan how you'll make your brand visibleAt the end of the class you will have a clear understanding of the message that will help you position yourself as a leader in your offer and attract more opportunities in an organic way.
Overview
Section 1: Introducción
Lecture 1 Introduction
Lecture 2 Course Project Description
Section 2: Intro to Personal Branding
Lecture 3 What is Personal Branding
Lecture 4 What are the steps to building your Personal Branding
Section 3: Build your Personal Brand
Lecture 5 Who am I
Lecture 6 Aligning your brand
Lecture 7 Your offer
Lecture 8 Knowing your audience
Lecture 9 Crafting your Unique Value Proposition
Section 4: Tools of Personal Branding
Lecture 10 Visual Tools of Personal Branding
Lecture 11 Online Presence of a Personal Brand
Section 5: Sharing your brand to attract opportunities
Lecture 12 The Personal Branding Visibility Plan
Section 6: Conclusion
Lecture 13 What we have learned
Having a powerful personal brand is key for any entrepreneur, consultant, coach or independent professional who wants to attract more opportunities and clients.


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