What you'll learn
Quick concepts around digital strategy
Quick concepts around product management
Quick concepts around consumer insights
Quick concepts around digital transformation
Requirements
Nothing
Description
This is a course for working professionals or students interested in the domain of digital strategy. This course will give an overview of the Digital Strategy, key roles available in the market and some of the key concepts which will help you on the job. It is not a factual training, it is my experiential learning and hope is helpful for you as well on your journey on the Digital strategy career path. This course will also include topics around product management, customer experience, enterprise architecture and many more topics which are core as well as adjacent to digital strategy and transformation in a way. This course will give you a head start on your next career switch or the new job after your college. I will also include sample case studies, deliverables etc. which will help you understand the deliverables that are critical in this domain and will give you an idea for the same I also have an Instagram Page where I put free content, you can follow me there for more free content. I also take one on one consultations for free of charge for students. Just reach out to me, and I will set sometime up for you to talk and discuss your queries and doubts.
Overview
Section 1: Introduction - Digital Strategy
Lecture 1 Introduction
Lecture 2 What is Digital Strategy
Lecture 3 What is Digital Product Strategy
Lecture 4 Remaining Three Ingredients of Digital Strategy
Lecture 5 Preview for Next Section
Section 2: Key Concepts in Digital Product Strategy
Lecture 6 Key Concepts in Digital Product Strategy
Lecture 7 Digital Product Strategy Approach
Lecture 8 Key Tools for Digital Product Strategy Formulation
Section 3: Step 1: Opportunity Identification
Lecture 9 Overview
Lecture 10 Business Process Workflows
Lecture 11 Customer Persona Building
Lecture 12 Website Analysis
Lecture 13 Social Media Analysis
Lecture 14 Selecting the Right Idea for Product
Section 4: Step2: Product Concept & Design
Lecture 15 Overview
Lecture 16 Case Study
Section 5: Step 3: Go To Market Strategy
Lecture 17 Communication Strategy
Section 6: Conclusion
Lecture 18 Additional Courses & Certifications
Lecture 19 Thank you!
Everyone

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