What you'll learn
You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing.
You will learn marketing research and segmentation, targeting and positioning (STP).
You will learn consumer and business buying behaviour.
You will learn branding, product life cycle (PLC) and Product strategy.
You will learn how a firm /company price a product and what are the pricing strategies.
You will learn how a firm creates marketing / distribution Channel.
You will learn about integrated marketing communications (IMC), including advertising and sales promotion.
Requirements
There are no prerequisites to take this course.
No prior marketing knowledge required - The course will start from the basics.
Description
If you are a student of 'Marketing Management' subject as a part of your MBA/BBA/M.Com/B.Com or related curriculum, this course will help you understand all the concepts with relevant examples in the simplest manner. This MBA level course covers most of the marketing curriculum taught all across the world through books by leading authors like Philip Kotler, Kevin Keller, Gary Armstrong, Charles Lamb, Joseph Hair, Noel Capon and so on.5 Star Reviews and Comments:Umut Çeli̇köz - Very informative course! Had so much more than I expected purchasing the course. Awesome value for money and lecturer's passion is very evident and INFECTIOUS. THANK YOU, THANKS )Emmanuel Kwabena Appiah - I took this program to help me clarify lessons in my ongoing marketing management class for my MBA program. The content, delivery and examples were so perfect. I wrote the exams with knowledge gained from the videos instead and not from the class. I still remember the delivery so vividly. Perfect content for marketing course. Thanks prof!Ivana - Great course with simple explanation of definitions.Mohamed Naseef K - Superb experience, I have got examination points to elaborate with examples. I am so happy to recommend to this type of classes. I faced my marketing examination only with this class, very helpful and thanks to our sweet teacher Mr. Vijay. -----------------------------------------------------------------------------------------------------------------------------------------------------------------------In 13 sections, this course helps you learn Marketing through 119 videos.In this course,We begin with the definition of Marketing and discuss the role and importance of Marketing in a business. Then it is followed by Marketing Mix - 4Ps and 7Ps of Marketing.Then questions like - 'How do you create Customer Value' and 'how do you identify the needs of the customers' are answered through concepts of Customer Value and Marketing Research.We also try to understand the Consumer as well as Business Buying Behaviour.'How do you identify a market segment' and the processes involved in Targeting and Positioning are discussed in the course.The concepts related to Branding, Product Strategy, Product Mix, Product Life Cycle and New Product Development have been discussed.We also review the concepts of Price and Pricing Strategies with Price Adaptations and Price Changes.We also learn about Marketing / Distribution Channels, Channel Levels and Channel Design Decisions.Then finally we learn about Advertising and Promotions with Public Relations, Direct Marketing, Personal Selling and Digital Marketing.All the above concepts have been simplified through real world examples from leading companies of the World. All the concepts have been discussed with a talking head video and slides to make learning better and faster.This course also comes with:~ Lifetime access with all future updates ~ Fast and Friendly support in the Q&A - Comments section~ Udemy Certificate of Completion~ A 30 Day "No Questions Asked" Money Back Guarantee!'Buy Now' this course risk free and master the subject area of Marketing.See you there...
Overview
Section 1: Overview of Marketing
Lecture 1 What is Marketing
Lecture 2 Difference between Marketing and Selling
Lecture 3 Marketing is Everything
Lecture 4 History of Marketing
Lecture 5 Marketing Philosophies / Marketing Orientation
Lecture 6 What is Marketed
Lecture 7 Marketing Mix : 4Ps of Marketing
Lecture 8 Marketing Mix : 7Ps of Marketing
Lecture 9 Needs, Wants and Demand
Lecture 10 Changing Face of Marketing in the Digital Era
Lecture 11 Digital Marketing
Section 2: Market Oriented Strategic Planning
Lecture 12 Customer Value in Marketing
Lecture 13 The 5Cs of Marketing Analysis
Lecture 14 Market Oriented Strategic Planning
Lecture 15 Marketing Plan
Lecture 16 Customer Relationship Management
Lecture 17 SWOT Analysis
Lecture 18 Ansoff Matrix / Product Market Expansion Grid
Lecture 19 BCG Matrix / Growth - Share Matrix / Product Portfolio Matrix
Lecture 20 Porter's Five Forces Model
Section 3: Marketing Environment
Lecture 21 Marketing Information System
Lecture 22 Marketing Environment / PESTLE Analysis
Lecture 23 Demographic Environement
Lecture 24 Economic Environment
Lecture 25 Socio-Cultural Environement
Lecture 26 Green Marketing
Lecture 27 Technological Environment
Lecture 28 Legal and Political Environment
Lecture 29 Environmental Scanning
Section 4: Marketing Research
Lecture 30 Meaning and Importance of Marketing Research
Lecture 31 Difference between Market Research and Marketing Research
Lecture 32 Formal and Informal Marketing Research
Lecture 33 Six Steps to Marketing Research
Lecture 34 Step 1 : Define the Problem
Lecture 35 Step 2 : Develop the Research Plan
Lecture 36 Step 3 : How to collect Primary Data
Lecture 37 Research Instruments
Lecture 38 Sampling Plan
Lecture 39 Concept testing & Conjoint Analysis
Lecture 40 Step 3 to 6 of Marketing Research
Lecture 41 Marketing Decision Support System
Section 5: Demand Forecasting
Lecture 42 Classification of Market Size
Lecture 43 Demand Forecasting for New Products
Lecture 44 Demand Forecasting
Lecture 45 Methods of Demand Forecasting
Lecture 46 Statistical Methods
Lecture 47 Survey Method
Section 6: Consumer Markets and Consumer Buying Behaviour
Lecture 48 Marketplace, Marketspace and Meta Market
Lecture 49 Consumer Market : FMCG
Lecture 50 Consumer Market : Consumer Durables
Lecture 51 Consumer Behaviour
Lecture 52 Cultural factors
Lecture 53 Social Factors
Lecture 54 Personal Factors
Lecture 55 Psychological Factors : Motivation
Lecture 56 Maslow's Hierarchy of Needs Theory
Lecture 57 Psychological Factors : Perception, Learning, Attitude and Beliefs
Lecture 58 Five Stages of the Consumer Buying Decision Process
Section 7: Business Markets and Business Buying Behaviour
Lecture 59 Business Marketing / B2B Marketing
Lecture 60 Difference between Business Market and Consumer Market
Lecture 61 Buying Situations
Lecture 62 Buying Centre
Lecture 63 Business Buying Decision Process : The Eight Stage Model
Section 8: Segmentation, Targeting and Positioning (STP)
Lecture 64 Market Segmentation
Lecture 65 How do you segment a Consumer Market
Lecture 66 Demographic Segmentation
Lecture 67 Geographic Segmentation
Lecture 68 Geodemographic Segmentation
Lecture 69 Psychographic Segmentation
Lecture 70 Behavioural Segmentation
Lecture 71 Targeting / Target Market Selection
Lecture 72 Positioning
Section 9: Brand
Lecture 73 What is a Brand
Lecture 74 History of Branding
Lecture 75 Benefits of Branding
Lecture 76 Brand Management
Lecture 77 Brand Image
Lecture 78 Brand Identity
Lecture 79 Brand Personality
Lecture 80 Brand Equity
Section 10: Product, New Product Development and Product Life Cycle
Lecture 81 Product
Lecture 82 Product Levels : The Customer Value Hierarchy
Lecture 83 Product Mix : Width, Length and Depth
Lecture 84 Product Line and Brand Extensions
Lecture 85 New Product Development
Lecture 86 Stages in New Product Development
Lecture 87 Product Life Cycle (PLC)
Lecture 88 Strategies for Different Stages of Product Life Cycle
Lecture 89 Managing Product and Brand Portfolios
Section 11: Price and Pricing Strategies
Lecture 90 What is a Price
Lecture 91 Setting the Price
Lecture 92 Setting the Price : Pricing Objectives
Lecture 93 Setting the Price : Demand
Lecture 94 Setting the Price : Costs
Lecture 95 Setting the Price : Competition
Lecture 96 Setting the Price : Pricing Methods
Lecture 97 Setting the Price : Final Price
Lecture 98 Adapting the Price
Lecture 99 Changing the Price
Section 12: Place / Marketing Channels
Lecture 100 Place / Marketing Channels
Lecture 101 Why do you require a Marketing Channel
Lecture 102 Classification of Marketing Channel Intermediaries
Lecture 103 Marketing Channel Levels
Lecture 104 Marketing Channel Flows
Lecture 105 Marketing Channel Design Decisions
Lecture 106 Distribution Strategies
Lecture 107 Push Vs. Pull Strategy
Lecture 108 Marketing Channel Management Decisions
Lecture 109 Marketing Channel Conflict
Section 13: Promotion / Integrated Marketing Communications (IMC)
Lecture 110 Promotion / Integrated Marketing Communications (IMC)
Lecture 111 Communication Process / Communication Model
Lecture 112 Consumer Response Hierarchy Models
Lecture 113 Promotional Mix / Tools of Integrated Marketing Communications
Lecture 114 Advertising
Lecture 115 Sales Promotion
Lecture 116 Public Relations
Lecture 117 Direct Marketing
Lecture 118 Personal Selling
Lecture 119 Digital Marketing
Lecture 120 Difference between Above the Line (ATL) and Below the Line (BTL)
Lecture 121 Promotional Mix Monitoring, Evaluation and Control
MBA, BBA and other students (Postgraduate as well as Undergraduate) studying the subject of Marketing Management will find this course very useful, as it will cover most of the concepts taught in any business school.,Working Professionals and Managers will find this course useful in learning as well as brushing-up the knowledge of Marketing.,Business owners may also find this course very helpful, who has not gone to any business school, to have an understanding of Marketing.


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