What you'll learn
Apply theoretical and practical knowledge of competitive strategies in the context of globalisation of international business.
Analyze which markets to enter, best ways to enter these markets, forecast the impact of global expansion and keep your business growing.
The meaning of international business, the scope of international business and the modes of entry into international business
Create a common road map for the international marketing team in an overseas target market
Requirements
Curiosity or desire to expand your business internationally. knowledge of exports and international marketing is required to take up this course is an added advantage. No pre-requisites for this course
Description
Analyze which markets to enter, best ways to enter these markets, forecast the impact of global expansion and keep your business growing. The course serves as a road map and reference for international marketing efforts. And also for a market plan in a selected potential overseas target market. This course has been designed to introduce a variety of aspects of international business. Globalisation and growing international trade amongst many different countries have brought new challenges and opportunities for many new economies and established economies. This course intends to bring these new ways of doing business and new questions in the minds of international business leaders to discussion and provide some probable answers to these questions. This course will help you make intelligent decisions as you expand your business internationally. It provides a blueprint for researching markets, setting clear and realistic goals, evaluating various market entry options, modeling your international business and growing your global business long term. Mastery in International Business management is a great course of choice in the increasingly connected modern world. The main objective of this course is to prepare users, learners and managers to deal with forces affecting international businesses and to expand successfully in many international markets. International businesses have a growing need for senior personnel with high quality management skills and specialist regional knowledge.
Overview
Section 1: Introduction
Lecture 1 Terms In International Marketing
Lecture 2 Problems and International Perspective
Lecture 3 Problems and International Perspective Continue
Lecture 4 International Marketing Stages and Orientations
Lecture 5 Domestic vs International Marketing and Conclusion
Section 2: International Trade Theories and Barriers
Lecture 6 Mercantilism Theory
Lecture 7 Absolute Advantage Theory
Lecture 8 Comparative Advantage Theory Factor Endowment Theory
Lecture 9 Product Life Cycle Theory
Lecture 10 Competitive Advantage Of Nations Theory
Section 3: International Trade Theories and Barriers
Lecture 11 Levels Of Economic Integration and Trade Barriers - Tariffs
Lecture 12 Non-Tariff Barriers and Conclusion
Section 4: International Market Entry Methods
Lecture 13 Objectives Of Going International - Proactive and Reactive Factors
Lecture 14 Foreign Market Selection Factors
Lecture 15 International Market Selection Process
Lecture 16 Piggybacking and Offshore Services
Lecture 17 Licensing and Franchising
Lecture 18 Contract Manufacturing
Lecture 19 Wholly Owned Foreign Subsidiary
Lecture 20 Constraints To Go International And Conclusion
Section 5: Researching Foreign Markets
Lecture 21 Domestic VS International Research And Need For Research
Lecture 22 Research Objectives
Lecture 23 The Task Of Marketing Research
Lecture 24 The Task Of Marketing Research Continue
Lecture 25 Secondary Data Sources
Lecture 26 Primary Research In Foreign Markets
Lecture 27 Primary Research Process
Lecture 28 Primary Research Process Continue
Lecture 29 Problems In International Marketing Research
Lecture 30 Researching Foreign Markets Conclusion
Section 6: Culture And Buyer Behavior
Lecture 31 Introduction To Culture And Cultural Differences
Lecture 32 Elements Of Culture - Language And Religion
Lecture 33 Aesthetics and Mate
Lecture 34 Elements Of Culture - Education and Social Institutions
Lecture 35 Sources Of Cultural Knowledge
Lecture 36 Cultural Analysis
Lecture 37 Training And Cross-Cultural Training Methods
Lecture 38 Consumer Behavior And Culture With Conclusion
Section 7: Governmental and Political Risks
Lecture 39 Home Country and Host Country Political Environment And Regulation
Lecture 40 Political Risks
Lecture 41 The Legal Environment
Lecture 42 Settlement Of Disputes
Section 8: Financial Risks and Currency Concerns
Lecture 43 Exchange Rates and Financial Instruments
Lecture 44 Exchange Rate Implications and Exchange Controls
Lecture 45 Exchange Rate Implications and Exchange Controls Continues
Section 9: Organizing For International Markets
Lecture 46 Introduction and Unique Problems Of International Organizations
Lecture 47 Factors Influencing International Marketing
Lecture 48 Organizational Structure Alternatives
Lecture 49 Human Resource Implications and Conclusion
Section 10: International Distribution Strategy
Lecture 50 International Distribution Channels and Levels Of Distribution
Lecture 51 Levels Of Distribution
Lecture 52 Factors Influencing Channel Decisions And Distribution Coverage
Lecture 53 Types Of Foreign Intermediaries and Channel Selection Decision
Lecture 54 Warehousing In International Marketing and Conclusion
Section 11: International Product Strategy and Segmentation
Lecture 55 Product Planning - Its Need And Importance
Lecture 56 Product Planning Strategies
Lecture 57 New Product Development Process
Lecture 58 International Product Life Cycle
Lecture 59 Packing And Packaging and Their Functions
Lecture 60 Factors Influencing Packaging Decisions
Lecture 61 Types and Labelling In International Market
Lecture 62 Market Segmentation And Its Importance Need
Lecture 63 Bases For Market Segmentation and Conclusion Part 1
Lecture 64 Bases For Market Segmentation and Conclusion Part 2
Section 12: Branding Internationally
Lecture 65 Branding And Its Role In The International Market
Lecture 66 Brand Drivers In The International Market
Lecture 67 Brand Drivers In The International Market Continue
Lecture 68 Branding Decision Making Process and International Branding Decisions
Lecture 69 Brand Category And Brand Strategy Mix
Lecture 70 Remedies and Conclusion
Section 13: International Price Strategy
Lecture 71 Factors Affecting Price Decisions Internationally
Lecture 72 Costing Methods
Lecture 73 Costing Methods Continue
Lecture 74 Pricing Strategies
Lecture 75 How Japanese Keep Their Costs Low
Section 14: International Promotion Strategy
Lecture 76 Promotion and Its Techniques
Lecture 77 Promotion and Role Of Promotion Mix In International
Lecture 78 Barriers To Promotion In International Markets
Lecture 79 International Advertising
Lecture 80 Standardized VS Adaptation Promotion Strategy
Lecture 81 International Trade Fairs and Exhibitions
Section 15: International Marketing Strategy
Lecture 82 International Market Planning Process
Lecture 83 Aspects Of International Marketing Planning
Lecture 84 Ethics In International Marketing Strategy
Lecture 85 Benefits Of Ethical Companies and Conclusion
Section 16: Case Study On Starbucks Corporation
Lecture 86 A Short Case Study On Starbucks
Lecture 87 A Short Case Study On Starbucks Continue
marketing professionals Exporters Importers Global business professionals International traders International business students


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